Speed, Core Web Vitals, web optimization
TTFB measures how fast your server responds. Here's what a good score looks like, why it matters (and when it doesn't), and how to fix it — in plain English.
The honest answer with real numbers: what counts as fast, what counts as acceptable, and what is quietly killing your conversions. Based on Google, Akamai, and Deloitte data.
LCP, CLS, INP — the three metrics Google uses to judge your website, explained in plain English with real numbers and fixes.
Spoiler: faster than it probably does. Here's what the data says about page speed, bounce rate, and where the seconds actually go.